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Understanding and Acting on Customer Intent

 

Customer Intent
Image via Freepik

It’s easy to see customer complaints as headaches, but there’s another side to that coin. Each frustrated call or negative review carries a hidden message: a chance to understand what’s missing. If you’re tuned in, these moments become golden opportunities to dig deeper and show that you’re listening. Acting on that intent-driven feedback doesn’t just fix problems; it transforms the entire experience, turning friction into fondness. When you lean into these moments, you’re not just putting out fires—you’re building bridges. Read more ...