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It’s easy to see customer complaints as headaches, but there’s another side to that coin. Each frustrated call or negative review carries a hidden message: a chance to understand what’s missing. If you’re tuned in, these moments become golden opportunities to dig deeper and show that you’re listening. Acting on that intent-driven feedback doesn’t just fix problems; it transforms the entire experience, turning friction into fondness. When you lean into these moments, you’re not just putting out fires—you’re building bridges. Read more ...